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There’s no shortage of flashy trends and viral content on social media platforms like TikTok, Facebook, and Instagram. These apps have taken over a big chunk of our lives and we often overlook the power of other websites, such as Pinterest.
I mean, who would want to take the time to learn a platform where people simply make boards and pins? But what not many people realize is that Pinterest is more than just a digital corkboard. Like its counterparts, you can also make money on Pinterest!
Many businesses are now becoming aware of the potential that Pinterest holds for their growth and success. Just look at these big brands like Ikea and Samsung who have used Pinterest to their advantage.
These businesses wouldn’t be crushing their Pinterest game without the help of a virtual assistant (VA). Specifically, a Pinterest virtual assistant (Pinterest VA). Although VAs are effective with administrative tasks, it requires a Pinterest VA with specialized skills tailored to the features of Pinterest to truly excel in bringing growth to a business.
Since each social media platform requires a different approach, the expertise of a Pinterest VA becomes crucial for businesses who want to succeed on the platform. This is why a Pinterest virtual assistant business is a great idea, especially for stay-at-home moms or individuals working remotely, as it is now in high demand.
But before anything else, how can you start becoming a Pinterest VA?
PIN THIS: I’ll be updating this post so make sure to pin this image here and save it to your Pinterest board. That way you’ll be able to come back to this page to learn everything you need to know about how to become a Pinterest Virtual Assistant!
What Does A Pinterest VA Do?
To put it simply, a Pinterest VA handles the Pinterest accounts of businesses so they can be optimized for maximum visibility and engagement. It sounds easy enough, but there is a lot that goes behind the scenes for this maximum visibility to happen.
Pinterest VAs are responsible for a lot of tasks! This includes but is not limited to, content creation, strategy development, and analytics monitoring. Unlike a general VA that handles different administrative tasks across many platforms, a Pinterest VA specializes in tasks specific to Pinterest.
From creating aesthetic pins to writing engaging descriptions, to organizing boards strategically, Pinterest VAs will find themselves doing different things daily. Some days will be focused on developing or improving marketing strategies for the platform, while other days will be dedicated to fixing a content calendar.
With how diverse the Pinterest VA role is, you can also expect Pinterest VAs to offer different services. Some might provide pin design and keyword research services, while others may be focused on analytics reporting. You will see some Pinterest VAs work as a content creator assistant, while most will be handling all the content creation. As you can see, there is a lot of variety, and the scope of work changes from one individual to the other, so if you plan to become a Pinterest VA, you won’t be bored at all.
Ultimately, the goal of a Pinterest VA is to optimize their clients’ accounts to drive traffic and generate leads and sales.
Is Pinterest VA A Legit Job?
Yes, becoming a Pinterest VA is a legitimate job! This social media site is not as popular as Instagram and TikTok, so many don’t realize that there are legitimate Pinterest remote jobs. It is hard to believe that you can make money by pinning on boards, right?
But Pinterest has offers many ways for people like you to earn from your expertise.
That is why businesses and individuals are on the lookout for someone who has skills tailored to the nuances of Pinterest. With your Pinterest VA services, you can be that someone who manages their accounts and drives traffic to their website. You can help clients grow their online presence on Pinterest while they focus on other aspects of their business.
It’s one of the most rewarding career choices with a lot of room for growth! Lucky for you, there are many online platforms to find these jobs!
How Much Do Pinterest VAs Make?
A Pinterest VA’s earnings usually align with that of a social media manager or any virtual assistant. That means that the range varies significantly because there are so many factors that come into play.
For social media managers and virtual assistants, factors like their niche, focus, experience, and scope of work, help determine their salary. This holds true for Pinterest virtual assistants.
A Pinterest manager can earn anywhere from $40,000 to $120,000 (or more) a year, depending on factors such as:
- Skills and expertise
- Experience
- Industry or niche
- Services offered
- Employment set-up
Of course, those with more experience and skills can expect higher salaries; while those with no experience can expect to start at an hourly rate of $10. Some might even start at a lower income, but keep in mind that you have to accept an offer that you believe reflects your worth.
To increase your potential to earn, I suggest focusing on continuously developing your skills. This might mean investing in Pinterest VA courses or learning more skills like graphic design. It also wouldn’t hurt to expand your service offerings beyond basic Pinterest management.
If you reach a point where you can already handle your time wisely, you can take on multiple clients as a freelance virtual assistant. This way, the limit to your earnings is virtually non-existent.
Do You Need Qualifications To Be A Pinterest VA?
There’s no need for any formal degree or certification to get started as a Pinterest VA. That’s the beauty of this job!
Of course, it would be great to have certain certifications in social media marketing, graphic design, or the like, but they aren’t necessary. In fact, many employers are willing to train you on these things!
What’s most important is the skills and knowledge that you have.
As long as you’re willing to learn and adapt, and are meeting the needs of your clients, you can succeed as a Pinterest VA.
What Skills Do You Need to Become a Pinterest Manager?
Since becoming a Pinterest VA means that you will be focused on Pinterest’s features and algorithm, it’s important that you have a unique set of skills that will help you thrive in this career.
Here are some skills that you need to become a Pinterest manager:
- Strategic planning: As a Pinterest VA, you must be used to developing strategic plans to improve your client’s Pinterest presence. This means that you know how to set goals, identify the audience, and create strategies depending on what you want to achieve. You also need to learn how to adapt since strategic planning involves a lot of adjustments.
- SEO optimization: SEO is crucial for almost all social media platforms and Pinterest is no different. Understanding SEO principles is important for maximizing an account’s visibility. Pinterest VAs should know how to do keyword research and other SEO techniques that help pins rank well.
- Attention to detail: You will need to have a good eye for detail since a big part of a Pinterest VA’s job is designing pins that will have the most impact. A keen eye for design and detail is important to make pins that drive engagement.
- Analytics interpretation: Your strategies will be useless if you don’t know how to monitor and interpret analytics. The data you gain from interpreting analytics is what will help you make informed decisions to improve your progress.
Of course, more than these skills, it’s important that you have the willingness to learn and stay updated with Pinterest’s evolving algorithm.
You have to understand everything, from the basics to advanced techniques, to stay ahead in the field. That is why I’ve created The Golden Compass To Pinterest Traffic so you can gain in-depth insights and strategies for driving traffic and engagement on the platform. This will cover everything you need to get started (or move forward) on Pinterest.
Types of Services You Can Offer as a Pinterest VA
It might not seem obvious, but Pinterest serves many purposes! That means that you can offer a lot of services as a Pinterest VA, but it’s important to have a clear understanding of the different services you can provide:
- Pin Design: You can design eye-catching pins that will encourage viewers to engage with your client’s website. Pin designs are the first thing people see on Pinterest, so the pins should push people to click on your link or buy your product.
- Keyword Research: Like any other social media site, keywords are important. So you also need to identify popular search terms and keep up with trends on Pinterest. The information you get will be used so you can optimize the account you’re handling.
- Board Optimization: By offering board optimization, you help clients bring in more followers which will most likely bring in more traffic to their website. Board optimization includes organizing boards strategically, using proper keywords, and curating content that appeals to your audience.
- Pinterest Strategy Development: You can also develop customized strategies tailored to your client’s goals. This means that you will select the proper themes, schedule pins, and implement strategies. You will also need to track how effective your implemented strategies are.
- Analytics Tracking: Another crucial service is monitoring and analyzing analytics so you can see which strategies are working and which ones aren’t. With the data gathered, you can make better decisions to improve your strategy.
These services will ultimately help your client increase their visibility and drive traffic to their website. If these services are executed effectively, your client can experience a boost in lead generation and sales.
Where to Find Pinterest VA Jobs
It may come as a surprise to many, but Pinterest VA jobs are everywhere! With a simple Google search, you can already stumble upon endless opportunities.
The best place to look for these jobs, of course, would be on credible online job marketplaces, like Fiverr, Upwork, and Freelancer. Both beginner and experienced Pinterest VAs have a chance within these websites!
You can also make use of social media! Clients can be found on Facebook groups relating to the niche you want to focus on. Be active in those groups, and maybe even share your expertise. The more credible you are, the more likely you are to attract potential clients. You’re networking without having to get out of your pajamas!
When it comes to gaining clients, it’s important that you show your skills through your portfolio or own Pinterest account, where your expertise in bringing Pinterest traffic to a website should be highlighted.
I also want to stress the importance of putting in effort even after securing a client. Once you find a client who trusts your potential, always set clear expectations and deliver high-quality work so you can build trust. Through this, repeat business or referrals will come your way!
Growing as a Pinterest VA
As I mentioned earlier, becoming a Pinterest VA is a rewarding career with a lot of room to grow. But a big part of growing in this career is your willingness to adapt and learn.
Once you get the hang of the basic Pinterest management services, I suggest that you stop limiting yourself to these. Although basic Pinterest management pays well especially for experienced VAs, expanding your skill set and offerings can help you gain an increased earning potential since you’re meeting more client needs.
Diversifying your offerings means learning more tools and software for skills like analytics tracking and graphic design. If you have these skills, you can provide additional services like advanced analytics reporting and advertising management.
I also suggest that you specialize in a type of content or niche. This will help you stand out among other Pinterest VAs. You can choose the industry that you’re most interested in, which can be anything from lifestyle to e-commerce. The key here is becoming an expert on something specific to attract clients looking for specialized solutions. This also means that you can demand higher pay.
Above all, never forget your commitment to delivering high-quality output and results for your clients. Continuously learn, adapt, and refine your skills so you can be successful in this career.
Success Stories: Learning from Top Pinterest VAs
I know that starting the journey to becoming a Pinterest VA can be overwhelming, but if you take inspiration from those who have become successful in the field can be very motivating!
Meet Hina and Nicole, two very successful Pinterest VAs. Although they are two very different individuals, they both found success as Pinterest VAs because of their willingness to learn about the ins and outs of the job. They knew that the platform was just waiting to be tapped for opportunities, so they went for it.
Both Hina and Nicole made it a point to dedicate time to learning about Pinterest through online courses. But what really helped them kickstart their careers was setting up their own Pinterest which they then used as their portfolio to showcase their expertise. That, alongside their efforts to find clients, landed them a client in a span of a few weeks.
If these two women from different walks of life could do it, so can you! As long as you put your mind to it and give the time and effort, you can achieve what they did.
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